I was terrified someone would sand my voice down into generic 'literary' mush. My editor did the opposite. She tightened three hundred pages and I still sound exactly like me, only sharper.
Table of contents
Twelve services, one accountable team — so nothing gets lost between your manuscript and your first sale.
Open the full catalogWhy Caples Press
Most author-services shops can format a manuscript. Very few can sell one. Caples Press is the publishing arm of Caples Digital, a marketing agency named for John Caples — the man who proved, ad by tested ad, that the right words outsell the wrong ones nineteen to one. That discipline runs through everything we publish.
It changes how your book gets made. Your cover is designed like a storefront, not a painting. Your description is written like the direct-response copy it actually is. Your categories, keywords, and pricing are chosen from data. And when the book goes live, the same team that built it runs the ads and the launch — because handing your book to a second vendor is where most self-publishing money goes to die.
One imprint. One flat quote. One team accountable from manuscript to marketplace.
The process
You always know which chapter you're in, what happens next, and what it costs. That's the whole point of a flat quote.
A real editor reads your pages free and maps exactly what the book needs — and what it doesn't.
Editing passes you approve line by line, a cover built to sell in a thumbnail, interiors formatted for every device.
Amazon KDP and print-on-demand set up in your accounts, in your name — rights and royalties stay yours.
Launch campaign, Amazon ads, and an author platform that keeps selling after launch week ends.
Set in stone
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of royalties stay yours — we never take a cut
0%
of rights stay yours — your name, your accounts
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flat quote before we start — no hourly meters
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books edited by AI alone — humans decide, always
Begin anywhere
Developmental, line, and copy editing that keeps your voice and fixes everything else. Every change tracked, every pass explained.
Read chapter one →
02Covers designed to win the only contest that matters: the thumbnail next to nine competitors. Ebook, paperback, and hardcover.
See the craft →
07Launch campaigns and Amazon ads run by an actual marketing agency — tested, measured, and reported in plain English.
Plan the launch →
Author reviews
What authors say about editing, cover design, and launches at Caples Press. Hover to pause · filter by service.
I was terrified someone would sand my voice down into generic 'literary' mush. My editor did the opposite. She tightened three hundred pages and I still sound exactly like me, only sharper.
My fantasy book has maps, appendices, and a glossary, and the interior formatting handles all of it beautifully in both print and ebook. It finally looks like the epic I always pictured.
KDP setup used to give me a headache just thinking about it. They handled the whole publishing side, walked me through the dashboard, and my book was live and buyable in days without me touching a single confusing setting.
Poetry breaks most formatting tools, so I expected my line breaks to be quietly destroyed. Instead every stanza and every deliberate bit of white space survived exactly as I wrote it. That care meant everything.
The cover they designed hit like a movie poster. It cracked the Kindle Thriller top 100 in its first week and I still get messages from strangers saying they bought it for the art alone.
I had the memories but not the words. My ghostwriter interviewed me for weeks and gave me back my own life in a voice my sister swears is just me talking. I cried reading the first chapter.
What sold me was the honesty about numbers. No wild promises, just a real plan. The launch put me at #1 in a self-help subcategory for a weekend and, more importantly, the reviews coming in are from people it actually helped.
My editor actually understood the science and pushed me on the plot holes instead of just fixing commas. The book is tighter and smarter and it still feels dangerous in the way I intended.
I'd self-published twice before and sold to basically my mom. Caples Press ran the launch properly and I moved just over 900 copies the first month and landed at #3 in Contemporary Romance. Actual strangers, actual sales.
Photo-heavy cookbooks are a formatting nightmare and I braced for a mess. Every recipe sits clean on the page and the cover makes people hungry. It's picked up over 140 reviews and holds a 4.7 average.
Getting a children's picture book to print correctly is fussy work and they nailed the bleed, the color, the whole thing. My daughter thinks I'm famous now, and honestly the cover is good enough that I sort of agree.
The part I keep repeating to other writers is that I kept every right and every royalty. They published it properly and then handed me the keys. It's still fully my book, and that changed how I feel about the whole thing.
Representative reviews shown while we gather signed author quotes.