Table of contents
Twelve services, one accountable team — so nothing gets lost between your manuscript and your first sale.
Open the full catalogWhy Caples Press
Most author-services shops can format a manuscript. Very few can sell one. Caples Press is the publishing arm of Caples Digital, a marketing agency named for John Caples — the man who proved, ad by tested ad, that the right words outsell the wrong ones nineteen to one. That discipline runs through everything we publish.
It changes how your book gets made. Your cover is designed like a storefront, not a painting. Your description is written like the direct-response copy it actually is. Your categories, keywords, and pricing are chosen from data. And when the book goes live, the same team that built it runs the ads and the launch — because handing your book to a second vendor is where most self-publishing money goes to die.
One imprint. One flat quote. One team accountable from manuscript to marketplace.
The process
You always know which chapter you're in, what happens next, and what it costs. That's the whole point of a flat quote.
A real editor reads your pages free and maps exactly what the book needs — and what it doesn't.
Editing passes you approve line by line, a cover built to sell in a thumbnail, interiors formatted for every device.
Amazon KDP and print-on-demand set up in your accounts, in your name — rights and royalties stay yours.
Launch campaign, Amazon ads, and an author platform that keeps selling after launch week ends.
Set in stone
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of royalties stay yours — we never take a cut
0%
of rights stay yours — your name, your accounts
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flat quote before we start — no hourly meters
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books edited by AI alone — humans decide, always
Begin anywhere
Developmental, line, and copy editing that keeps your voice and fixes everything else. Every change tracked, every pass explained.
Read chapter one →
02Covers designed to win the only contest that matters: the thumbnail next to nine competitors. Ebook, paperback, and hardcover.
See the craft →
07Launch campaigns and Amazon ads run by an actual marketing agency — tested, measured, and reported in plain English.
Plan the launch →